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L’Oréal Paris Bats Its Lashes with Times Square Pop-Up on National Lash Day

The Happi International Top 30 company hosted a pop-up event on Saturday, February 15 to celebrate the launch of its new Paradise Big Deal Mascara.

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By: Lianna Albrizio

Associate Editor

The Feb. 19 pop-up showcased an immersive activation in Times Square where guests tried on the Paradise Big Deal mascara with the chance to have their lashes featured on a billboard. Leveraging mascara’s power to emphasize the eyes – the soul’s metaphorical windows – is a big deal for L’Oréal Paris. For National Lash Day, February 19, the Happi International Top 30 company hosted a pop-up event on Saturday, February 15 to celebrate the launch of its new Paradise Big Deal Mascara. The pop...

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